Getting started with corporate video production: The 5 step guide

Author: Lumi Films
Date: June 7, 2024
A man filming two women having a conversation in the office

Corporate video production is now a must-have - rather than a nice-to-have - within any organisation’s marketing strategy.

That’s because video is a proven, powerful tool for getting business results. 90% of marketers say video has given them a good ROI (Wyzowl, 2024), and with good reason.

Whether it be helping people understand your product or service, driving traffic to your website or even closing sales, video builds trust in your brand by connecting you directly with audiences at the click of a button.

But if the thought of having to produce a corporate video - whether making it yourself, or selecting a video production house to do it for you -  leaves you feeling lost, you're not alone.

Fifteen per cent of organisations who don’t use video in their marketing say it's because they don’t know where to begin. And, considering video is a big investment for any organisation, it’s understandable that many don’t want to take the plunge without understanding the process first.

So, how do you get started?

In this corporate video production guide, we've condensed our knowledge and experience into 5 key steps, simplifying the process to the essentials, and taking some of the ‘scary’ out of starting from scratch. From coming up with creative ideas to explaining what you want, we’ve got you covered.

Choosing the right corporate video type

Corporate video can do anything and everything- from boosting SEO to sales. And it can go anywhere and be seen by anyone- from your website home page to TikTok.

This makes the possibilities seemingly endless... and possibly overwhelming, too.

So in the interest of simplicity, we’ve come up with three main categories we think the vast majority of corporate videos fall into;

Branding videos

A branding video is your golden opportunity to make a first impression that lasts. It should tell a viewer everything they need to know about your organisation - or the products/services you offer - in a nutshell.

It doesn’t need to look like a Hollywood movie with grand visuals and effects. But it does need to be a high quality, engaging piece of content.

It should create an emotional connection, build trust in your brand and of course leave viewers eager to learn more. Think of it as your shop window, giving potential customers a vision of what you can offer them in one glance. 

This branding video for a global real estate developer combines staff interviews, animation and narration to keep viewers engaged, while explaining the organisation’s goals and ethos:

A branding video (like this one) is your organisation's 'shop window'


A branding video should speak to audiences in your organisation’s voice- and this is often achieved literally. Interviews with staff members can be woven together to tell a business’s story, replacing the need for a narrator. Faces and voices also build trust in your brand through human connection. Shell Singapore’s 'electric ferry' launch video utilises this technique;

Interviews with staff members can replace the need for a 'narrator'

Testimonials (otherwise known as ‘happy customers’!) are another great way to incorporate voices into a video. This also provides ‘proof’ to potential customers that they should be using your product or services, too.

Explainer videos

Got a product or service that solves a problem? There’s no better way to showcase it than in an explainer video. A massive 82% of people have been convinced to buy a product or service by watching a video (Wyzowl, 2024). And explainer videos aren’t just for products, either- they’re now often used as part of internal communications or staff training.

Key to an effective explainer video is making complex information easy-to-follow, and keeping the viewer watching to the end. 

Case in point: ever struggled to figure out what’s recyclable, or which recyclable goes in which bin? Look no further than this explainer video, which utilises a clear script, colourful but simple illustrations and well-timed animations to hold your interest:

Explainer videos like this make your message anything but throwaway


Event videos

Holding a corporate event (and putting in all the overtime to make it happen)? A ‘highlights’ video will mean your event continues to add value, long after everyone has gone home.

Whether it’s a presentation, awards ceremony or networking event, this kind of video allows more people to feel part of the action, by informing and inspiring.

We think this video capturing Shell Singapore’s StartUp Engine event does both in spades:

A 'highlights' video like this one lets your event live on, long after everyone has gone home

So, now you know the type of video you want to make. But how do you actually start making it? We recommend taking one final step before you get going.


Explaining your ideas

close-up of many diagrams and business plans written on sheets of paper during business meeting

Whether you’re going to be making a video in-house, or hiring externally, we strongly recommend putting pen to paper to create a ‘video brief’ before you do anything else.

A video brief will help give you - and whoever ends up making the video - a clear idea of its purpose, and make sure neither of you lose sight of that along the way.

But what should go into a corporate video brief? Here are some key headings you could use to get started;

  • Objectives - What do you ultimately want the video to do? Get people to buy or sign up to something? Drive traffic to your website? It’s essential that you - and whoever will be making your video - know the end goals, and work backwards from there.
  • Audience - Who do you want to watch the video? Is it potential clients? The general public? Internal staff members? How old are they? This information will help make sure your video is designed for the people you want to watch it from the get-go.
  • Logistics - It’s good to have an idea of how many filming days might be needed for your project. Is it a few employee interviews that can be done in one day? Coverage of a two-day event? If you are hiring a video production company, they will be able to help you come up with the most efficient production schedule possible, which will also help keep costs down.
  • Tone - Do you want the video to be powerful? Emotive? Funny? Nostalgic? Think of how you want the video to make the viewer feel, and jot those words down. This will help make sure the video speaks to the audience about you and your brand.
  • Deliverables - How many videos do you need? Is it just one for your website? Do you want a few shorter versions for social media? Will the video be traditionally ‘landscape’, or vertical? What duration video works best on your chosen platform? A video production company can also help you make some of these decisions if it feels overwhelming.
  • Platform - Where would you like this video to eventually go? On your website? Social media platforms? YouTube? Platform affects everything, from a film’s duration to the angles it’s shot from, so this is a good decision to make early on.
  • Budget - If you’ve got a tight budget, don’t be afraid to share it. A video production company will be able to help you create the best video possible with the budget you have. They should have plenty of suggestions for helping keep costs down- for example, by keeping all filming to one day, or incorporating content you already have like stills or employee mobile footage. 

If you don’t know the answers to all of these questions, that’s absolutely fine. If you’re working with an external hire, they should offer you an initial chat, and use the information you share with them to fill in any gaps. Which brings us onto step three…


Making your corporate video

Close up shot of a film camera in motion

Time to make your corporate video! We have a 5 step process we follow for every single film we make, which can actually be applied even if you’re making a corporate video yourself.

If you are hiring externally, though, don’t be afraid to ask a video production company to clearly explain their own process, to make sure it’s one you understand and are comfortable with.

Our example production process covers the video production phases most commonly referred to as ‘pre-production’, ‘production’ and ‘post-production’;

  1. Creative concept
    The creative concept is the start of ‘pre-production’ (which is everything that happens before a film is shot). This is where a video production company will work with you to come up with the main ‘idea’ for what will be in your film. The creative concept should match your original video brief as closely as possible, to make sure the end product achieves your original goals. We would then come up with a script or ‘storyboard’ (which is the exciting part!), to clearly visualise how a client’s video will turn out.
  2. Preparation
    They say ‘the devil is in the detail’- and that’s certainly the case when it comes to pre-production. Whether you’re making the video yourself, or hiring in a video production company, someone will need to consider every single detail. No one wants to find themselves holding an umbrella over a tired and fed-up CEO, because someone forgot to check the weather forecast or plan enough time for setting up equipment! Locations, scheduling and talent are just a few of the important things to consider.
  3. Execution
    Everything around the shoot itself is called the ‘production’ phase. If you’re making corporate video yourself, you'll need to focus on things like lighting, sound, and cameras. But it doesn’t have to be overwhelming- Hubspot’s Video Marketing Guide includes a ‘How To’ section on the kind of kit you need to set up your own office-studio. If you’re hiring a video production company, they will take care of all those elements. When selecting a video production house, watch some of their existing videos to get an idea of how the end product with look. There is a hybrid model, where you might decide to reduce costs by doing just some of the execution yourself. For example, for smaller projects, you could arrange the talent, or even conduct the interviews, and then bring in a video production company purely to do the filming or editing. 
  4. Edits & Reviews
    Once the shoot is done, you’re into the post-production phase. The raw footage you captured is crafted into a captivating story, either using your own editing software or by an external editor. Edits won’t be perfect the first time round, and you might get some new ideas from seeing the first cut, so it's common to go through a few rounds of revisions. This is especially true when there are numerous stakeholders.  It’s worth finding out from any video production company how many changes - or ‘edit revision rounds’ - are included in the price you’ve agreed (skip to step 5 for more on pricing).
  5. Implementation
    Now you finally have a finished corporate video, and you’re ready to share it with the world. But how do you get people to actually watch it? Time for step 4 of our corporate video production guide.

What to do with your finished video

A group of people holding a paper with a question mark

If you have a smaller organisation, handling the ‘roll out’ of your video content might feel like an even bigger challenge than making the video in the first place. You've invested time and effort in steps 1-3, so of course you want to ensure it pays off.

However, navigating 'content marketing strategies' can feel like a whole new ballgame.

Rather than handing you the finished product and waving goodbye, some video production companies will actually help you with this as part of the service. Tips and tricks for giving your content the best chance of being seen online can save you hours of trawling online looking for advice.

Some of the techniques we coach clients in include how to craft engaging captions, incorporate clear call to actions and make eye-catching thumbnails. 


How much should a corporate video cost?

Scribbles on post-it notes

So, you know what you want to make, how you’re going to make it, and where you’re going to put it when it’s finished.

But - aside from a lack of knowledge - of course the other big factor that stops organisations even getting started with video is financial constraints.

If you’re thinking of hiring a video production company to help make your video, you’ll notice that many don’t have prices on their website. This can be frustrating, as most of us want to know if our budget is realistic before we get started.

In our experience, video production pricing is relatively straight forward, and corporate projects fall into one of two price brackets.

You can read how we price these brackets on our website, but the below provides an overview on this.

Standard pricing

This kind of budget is perfect for simple projects, such as a spokesperson sitting down talking to camera/being interviewed, or customer testimonials, and should include;

  • 1 video
  • 1 day of shooting
  • Unlimited editing revisions
  • Copyright-free music & sound effects
  • English Subtitles & Captions

Concept and production pricing

If you’re considering a more involved project, such as a branding video or an explainer video where you might need help developing a concept or figuring out complicated shoot logistics, this kind of budget would cover;

  • Script
  • From 1 day of film shoot
  • From 1 video edit
  • Unlimited editing revisions
  • Copyright-free music & sound effects
  • English Subtitles & Captions
A man in a photo studio being in charge of the production process


Remember, a good video is an investment for your organisation. It has the power to connect you directly with your audience at the click of a button, and is proven to boost SEO, sales and much more.

So whether you’re thinking of buying your own kit or hiring a video production company, some bedtime reading (starting with the links in this blog post!) will help make sure you get the very best value from your first foray into video. 


We hope this guide has been helpful, and taken some of the ‘scary’ out of starting from scratch.

To find out more about Lumi Films, check out our homepage.

Lumi Films, your go-to team for hassle-free video production. We understand your goals, craft tailored videos, and focus on your success. Let's create together.
Chat with ushello@lumifilms.sg+65 8906 2903
crossmenu