Let’s be honest. The way people interact with content has changed dramatically. We’re constantly multitasking, jumping between emails, messages, and social media platforms. That means brands have just a few seconds to grab someone’s attention and make a lasting impression.
Video does that.
It cuts through the noise, communicates faster, and creates a sense of connection that’s hard to replicate with a static image or an article. It’s 2025. If your business isn’t using video by now, you’re not just missing out. You’re falling behind. Here’s why.
You’ve probably heard the stat: human attention spans have dropped to 8 seconds, supposedly less than a goldfish. While that specific figure has been debated, the core idea holds: our ability to focus on any one thing, especially online, is shrinking fast.
This drop in attention is mostly due to content overload. Every day, we’re flooded with push notifications, banner ads, social updates, and news alerts — so our brains have adapted to filter out what doesn’t grab us immediately.
In this low-attention world, video wins:
These days, people don’t just buy products. They buy into stories, values, and the people behind the business. That’s why brands that come across as human, relatable, and transparent tend to do better.
And video is the fastest way to show a real person (or team) behind the brand. From a founder sharing their “why” to staff giving a peek behind the scenes to customers sharing their experience, that human element builds trust and connection.
Case study: Crave Nasi Lemak rolled out a National Day-themed video that followed a young boy growing up with the brand, from enjoying his first plate at their humble Adam Road stall to watching the business expand into a household name across Singapore. It wasn’t just a promo. It was a tribute to heritage, family, and local flavour, and audiences connected with it in a big way.
At the end of the day, your marketing should move the needle. And thankfully, video doesn’t just make things look good. It actually helps close sales by helping prospects:
It reduces hesitation, builds credibility, and brings your value proposition to life. So, is it any surprise that a whopping 89% of viewers say that a brand’s video convinced them to make a purchase in Wyzowl’s 2024 survey?
Case study: Poh Heng Jewellery rolled out a campaign called “Our Singapore Wedding Story”. Instead of pushing products, they leaned into something more meaningful: culture, love, and real-life moments. The video followed 3 couples from different cultures — Chinese, Malay, and Indian — showing how Poh Heng’s jewellery fit into each of their wedding traditions. Over 3 million video views, more than 18 million impressions, and a broader customer base, particularly among Malay and Indian consumers.
Here’s the thing: even if your product or service is top-notch, it won’t matter if no one can find you. And that’s exactly where video comes in. Websites that include videos are 53% more likely to land on page 1 of Google results. Why? Because video increases “dwell time” — the amount of time someone spends on your site, and that signals to Google that your content is worth ranking.
Today’s marketing isn’t happening in just one place. Your audience is bouncing between Instagram, YouTube, LinkedIn, TikTok, email, websites … the list goes on.
The beauty of video is that it travels well. A single, well-planned piece of content can be trimmed, tweaked, and repurposed to fit wherever your customers spend time.
For example, a 2-minute product story can become:
That kind of flexibility means you get way more mileage from your content without burning out your team or budget. Plus, video feels native across platforms. It’s not an add-on; it’s how people expect to consume content today.
We hear this all the time, but here’s the truth: video doesn’t have to be complicated or costly.
You don’t need a massive crew, a fancy set, or a five-figure budget to create content that works. And no, that doesn’t mean going the DIY route — not every brand has the time (or desire) to plan, shoot, and edit content themselves.
That’s where Lumi Films comes in.
We work with businesses that want professional-quality video, minus the drama, delays, or over-inflated price tags. Our team offers flexible, affordable production packages tailored for brands that want to show up consistently without having to DIY everything. No fluff. No overselling. Just video content that fits your goals and budget.
Let’s make video work for you. Not the other way around.
✉️ If you want to learn more, shoot us a message here. We’re always happy to bounce around ideas and see where that takes us.
